Dogs & Cats Rule has been family owned since opening in 2001. George, along with his sister JoAnn Parente, opened their first store in Newtown, Pennsylvania. Since then, they have opened three more stores in both New Jersey and Pennsylvania. They are dedicated to providing your pet with the next generation of all natural pet foods and supplies. George and JoAnn continue to run their business based on the basic family values and qualities they started with more than 10 years ago.